MEDIA ADVISORY
Opening Ceremonies Festivities Kick Off With Big-Air Celebration to Cheer On Olympians
Featuring the Flying Canucks, the Vancouver 2010 Olympic Winter Games mascots and a giant 5.3 metre high mailbox
| What: | Just hours before the Olympic Flame enters BC Place Stadium, General Mills and Canada Post will host Vancouver’s premier pre-Opening Ceremony party to cheer on Canada’s Olympians at the Vancouver Mail Processing Plant, 349 West Georgia Street. This will be the “place to be” before the Vancouver 2010 Olympic Winter Games officially begin, featuring an Olympic-sized salute to Canada’s athletes. The traffic-stopping event will include: appearances by Olympians Dominique Vallée (Snowboard), Jeff Bean (Freestyle Skiing), and Emmanuel Sandhu (Figure Skating); sky-high performances by the Flying Canucks, Canada’s elite freestyle aerialist team; a special visit from two of the official mascots of the Vancouver 2010 Olympic Winter Games; and the world’s largest mailbox. Commemorative “signature” red t-shirts, created in partnership with the Canadian Olympic Committee and featuring autographs of athletes, will be given away as fan keepsake |
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Why: |
This public celebration marks the culmination of the CHEER campaign, a cross-Canada outpouring of support and enthusiasm mounted by General Mills in partnership with Canada Post. The CHEER campaign invited Canadians to write messages of encouragement on postcards, pre-paid courtesy of Canada Post, found on specially-marked Cheerios boxes. The CHEER cards were then collected from across the county and delivered to Canada’s Olympic and Paralympic Teams by Canada Post. The “Cheer Wall” –a collection of “Cheers” from across the country – will be unveiled as part of the festivities, and will be on display in front of the Canada Post Vancouver Mail Processing Plant for the duration of the 2010 Winter Games. |
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Visuals: |
Personifying the Olympic Spirit, the Flying Canucks’ performance will offer unique, one-of-a kind aerial stunts by past and future Olympians. Reaching jaw-dropping heights off the trampoline, the Flying Canucks will perform outstanding acrobatic skiing, snowboarding, and freestyle “big air” manoeuvres, all in synchronization to the high energy beats of a dynamic soundtrack. Two giant CHEER Postcards, with messages of goodwill, will be delivered to Olympians Dominique Vallée, Jeff Bean and Emmanuel Sandhu. |
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Who: |
Photo and interview opportunity with: - Dominique Vallée, Olympian (Snowboard) - Jeff Bean, Three-Time Olympian (Freestyle Skiing)& Member of the Flying Canucks - Emmanuel Sandhu, Olympian (Figure Skating) & Three Time Canadian Men’s Champion - The Flying Canucks aerialist team - Representatives from Canada Post and General Mills Canada about the importance of ongoing support for our athletes |
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When: |
Friday, February 12, 2010 1:00 p.m. – 2:00 p.m. |
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Where: |
Canada Post’s Vancouver Mail Processing Plant 349 West Georgia Street (in the retail parking lot facing Georgia Street, under the “Let’s Go Canada” banner) Vancouver, BC |
For more information or to secure an interview, please contact:
| Brendan Bailey Optimum Public Relations, Vancouver P: 604-647-2985 E: brendan.bailey@cossette.com |
Lillian Au Canada Post P: 604-662-1388 E: lillian.au@canadapost.ca |
Examples of “Cheer” Postcards from across the country (high resolution images available upon request):
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